Sunday, April 5, 2009

#4:I have in-depth knowledge of syndicated market research tools (@Plan, Comscore, etc)

This is more or less indicated by resume, but I figure this would give me an opportunity to expand on it. During my time at Nielsen NetRatings I was responsible for training clients such as eBay, Yahoo, Ask.com, and others on the various syndicated research offerings at Nielsen (@Plan, AdRelevance, Netview, etc). The byproduct of that was learning how to analyze and interpret all the data to put to use in a marketing and sales context. Prior to that I also worked at Forrester Research where I supported accounts such as Hewlett Packard and Oracle. The real byproduct of working at two research companies is that I became extremely resourceful at finding things online. It's rare that I can't find something on the internet or a resource that will lead me to thing that I"m looking for.



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